lick33 Privacy Policy

lick33 ("we", "us", "our", or "the Platform") operates the online gaming and sports betting platform accessible at lick33.app. lick33 offers live casino games, slot titles, arcade and instant-win products, and a sportsbook covering cricket, PSL, football, UFC, and other markets to eligible adult players in Pakistan.

For the purposes of this Privacy Policy, lick33 is the data controller — meaning we determine the purposes and means by which your personal data is collected and processed. If you have any questions about how your data is handled, you may contact our data team directly at the address provided in Section 13.

lick33 collects personal data from you in the following categories. We collect only the minimum data necessary to provide a secure, compliant, and enjoyable gaming experience.

lick33 does not knowingly collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information beyond what is strictly required for responsible gaming assessments (e.g. self-exclusion status).

lick33 processes your personal data for the following specific purposes:

• Account Creation and Management: To register your account, verify your identity, maintain your account balance in PKR, and manage your account preferences and settings.
• Payment Processing: To facilitate deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, and to maintain accurate transaction records.
• Identity Verification (KYC): To verify that you are the legitimate account holder, that you meet the 21+ age requirement, and that your payment methods are registered in your own name.
• Gameplay and Betting Operations: To record game sessions, process wager outcomes, apply bonus credits, and maintain an accurate history of your activity on the lick33 platform.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, multi-accounting, bonus abuse, money laundering, and other prohibited conduct as defined in our Terms and Conditions.
• Responsible Gaming: To monitor gameplay patterns for signs of problem gambling, to enforce deposit and loss limits you have set, and to process self-exclusion requests promptly and accurately.
• Customer Support: To respond to your queries, resolve account disputes, process complaints, and maintain records of support interactions for quality and audit purposes.
• Platform Improvement: To analyse aggregated and anonymised usage data for the purpose of improving platform design, game selection, and overall user experience.
• Marketing Communications: Where you have provided explicit consent, to send you promotional offers, bonus announcements, and platform updates via email or SMS. You may withdraw consent at any time.
• Legal and Regulatory Compliance: To meet our obligations under applicable anti-money laundering requirements, regulatory record-keeping obligations, and to cooperate with lawful requests from competent authorities.

lick33 processes your personal data on one or more of the following legal grounds depending on the specific purpose of processing:

• Contractual Necessity: Processing your registration data, financial data, and gameplay data is necessary to perform the contract between you and lick33 — namely, to provide the gaming and betting services you have signed up for.
• Legal Obligation: Processing KYC documents, transaction records, and responsible gaming data is required to fulfil lick33's obligations under anti-money laundering rules, age verification requirements, and applicable regulatory frameworks.
• Legitimate Interests: Processing device and technical data for fraud detection, security monitoring, and platform analytics serves the legitimate interests of lick33 and its player community, provided those interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing your data for marketing communications is based entirely on your prior, freely given, specific, and informed consent. Where consent is the legal basis, you retain the right to withdraw it at any time without affecting the lawfulness of prior processing.

lick33 does not sell, rent, or trade your personal data. We share your data only in the following limited circumstances and only with parties who are contractually obligated to handle it securely:

• Payment Processors: We share transaction data with JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank solely for the purpose of processing your deposits and withdrawals. These providers maintain their own data protection policies.
• Identity Verification Partners: Where lick33 uses a third-party KYC service to verify identity documents or conduct liveness checks, the minimum necessary data is shared with that provider under a strict data processing agreement.
• Game Content Providers: When you play a live casino game or slot title hosted by a third-party provider on the lick33 platform, aggregated session and stake data may be shared with that provider to operate the game. No additional personal identifiers are shared beyond what is operationally required.
• Legal and Regulatory Authorities: lick33 will disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by a lawful order, warrant, or regulatory obligation. We will not disclose more data than is legally required.
• Business Successors: In the event of a merger, acquisition, or sale of the lick33 business, player data may be transferred to the successor entity, provided that the successor is bound by privacy obligations no less protective than those in this Policy.

lick33 uses cookies and similar tracking technologies (including local storage and session tokens) to operate and improve the platform. The following categories of cookies are in use:

• Strictly Necessary Cookies: These cookies are required for the lick33 platform to function. They maintain your login session, enforce security tokens, and ensure your account balance and game state are accurately preserved. These cookies cannot be disabled.
• Functional Cookies: These cookies remember your platform preferences, such as language selection and layout settings, so you do not need to reconfigure them on each visit.
• Analytics Cookies: lick33 uses aggregated analytics data to understand how players navigate the platform, which game categories are most popular, and where the user experience can be improved. This data is processed in aggregate and is not linked to individual player identities for analytics purposes.
• Security Cookies: Certain cookies are used specifically to detect and prevent suspicious login activity, session hijacking, and other security threats.

You can manage functional and analytics cookies through your browser settings. Please note that disabling certain cookies may affect the performance or functionality of the lick33 platform. Instructions for managing cookies are available in the help documentation of all major browsers.

lick33 retains personal data for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal and regulatory obligations. The following general retention periods apply:

• Active Account Data: Retained for the full duration of your active account relationship with lick33, plus a minimum of five years following account closure.
• KYC and Identity Documents: Retained for a minimum of five years from the date of verification, in accordance with anti-money laundering record-keeping requirements.
• Transaction Records: Retained for a minimum of five years from the date of each transaction.
• Support Communications: Retained for a minimum of two years following the resolution of each support interaction, for quality assurance and dispute resolution purposes.
• Marketing Consent Records: Retained for as long as your marketing preferences are active, and for a further 12 months following withdrawal of consent, to maintain a suppression record.
• Analytics Data: Aggregated and anonymised analytics data may be retained indefinitely as it cannot be linked back to individual players.

Upon expiry of the applicable retention period, lick33 will securely delete or permanently anonymise your personal data. If you request early deletion of your data, we will assess the request against our legal retention obligations and notify you of the outcome within 30 days.

lick33 takes the security of your personal data seriously and has implemented a layered set of technical and organisational measures to protect your information from unauthorised access, disclosure, alteration, and destruction:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the lick33 platform is encrypted using industry-standard TLS protocols. This applies to login sessions, payment data, KYC uploads, and all other communications.
• Encrypted Data Storage: Sensitive personal data held in lick33 databases — including identity documents, payment references, and KYC records — is encrypted at rest using strong encryption standards.
• Access Controls: Access to player personal data within lick33 is restricted on a strict need-to-know basis. All staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
• Two-Factor Authentication: lick33 supports and encourages the use of two-factor authentication (2FA) on all player accounts to reduce the risk of unauthorised access.
• Intrusion Detection and Monitoring: lick33's infrastructure is monitored around the clock for unusual activity, attempted breaches, and security anomalies. Automated alerts are in place to trigger immediate response protocols.
• Penetration Testing: lick33 engages independent security professionals to conduct regular penetration tests and vulnerability assessments of the platform and its underlying infrastructure.

As a lick33 player, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact our data team using the details in Section 13. We will respond to all verified data rights requests within 30 days.

• Right of Access: You have the right to request a copy of the personal data lick33 holds about you, including information on how it is being used and with whom it has been shared.
• Right to Rectification: If any personal data lick33 holds about you is inaccurate or incomplete, you have the right to request that it be corrected or updated without undue delay.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where you object to processing based on legitimate interests. This right is subject to our legal retention obligations — we may be required to retain certain data even following a deletion request.
• Right to Restrict Processing: In certain circumstances, you may request that lick33 restricts the processing of your data — for example, while a data accuracy dispute is being resolved.
• Right to Data Portability: Where processing is based on your consent or on a contract with you and is carried out by automated means, you have the right to receive a copy of your data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object at any time to processing of your personal data where lick33 relies on legitimate interests as the legal basis, including any profiling carried out on that basis. You also have an absolute right to object to processing for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent (e.g. marketing communications), you may withdraw that consent at any time by contacting support or updating your marketing preferences within your account settings. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

lick33 is a 21+ only platform. We do not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in the lick33 registration and KYC process, and access to real-money gaming services is blocked for any account where the player has not confirmed they are aged 21 or above.

If lick33 becomes aware that personal data has been collected from a person under the age of 21 — whether through a false registration or any other means — that account will be immediately suspended, all funds will be frozen pending investigation, and the personal data of the underage individual will be securely deleted in accordance with our data retention obligations.

If you are a parent or guardian and believe that a minor under your care has registered on the lick33 platform without your knowledge, please contact us immediately at [email protected]. We will investigate and act without delay.

The lick33 platform may contain references to third-party game providers and payment services. These third parties operate their own platforms and maintain independent privacy policies that are entirely outside lick33's control. lick33 accepts no responsibility for the privacy practices of any third-party service accessed in connection with the use of the lick33 platform.

We strongly recommend reviewing the privacy policy of any third-party service before providing them with your personal data. If you have concerns about how a specific payment provider or game supplier handles your data, please contact them directly using their published support channels.

lick33 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable legal requirements, or platform functionality. The date of the most recent revision is displayed at the top of this page.

Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — lick33 will notify registered players by email to the address held on their account and/or via a prominent notice on the lick33 platform prior to the changes taking effect.

Your continued use of the lick33 platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised Policy, you must cease using the platform and may request account closure by contacting our support team.

If you have any questions about this Privacy Policy, wish to exercise a data rights request, or want to raise a concern about how lick33 has handled your personal data, please contact our data team through the following channels:

• Email: [email protected] — please use the subject line "Privacy Query" or "Data Rights Request" so your message is routed to the correct team.
• Live Chat: Available in-platform 24 hours a day, seven days a week, in both English and Urdu.

lick33 aims to acknowledge all privacy-related queries within 24 hours and to provide a substantive response within 30 days. For complex requests that require additional time, we will notify you of the extended timeframe within the initial 30-day window.